23 10 Article Can Generative AI Improve Social Science?In the first section of this article, I assess the potential of Generative AI to improve survey research, online experiments, automated content analyses, agent-based models, and other techniques commonly used to study human behavior. I also discuss the potential of these tools to perform literature reviews, identify novel research questions, and facilitate routine research tasks such as writing, data cleaning, and software programming. In the second section of this article I discuss the many limitations of Generative AI, and whether these tools can be deployed by researchers in an ethical manner.