BUS2500 Introduction to Sport Management Guide

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For over 40 years, AB Media has been at the center of advertising and branding solutions for the three industries we serve: athletics, fitness and recreation; spas and pools; ​and wood flooring. We are a family-owned media company located in downtown Madison, Wis. and are dedicated to connecting our engaged and robust audiences to the products and services they need to succeed.

Forbes.com news reports on the business of sport.

Searchable data about various fields of sports. Information includes attendance, ticket prices, salaries (players and coaches), winning percentages and standings.

Additional sports economic resources are listed on this website

John Vrooman is a Vanderbilt University emeritus professor and world-renowned pioneer in sports economics. He has published research on the economics of intercollegiate and professional sports, venue finance and franchise valuation. His research has been cited over a thousand times, and he has been quoted in almost every major news publication in North America and abroad. Vrooman is also a former D1 college athlete.